Welcome to my portfolio!
Below I've showcased a couple of my projects for you to get a glimpse into my process and the work I've created. Click the hyperlinked text below to skip to whichever category interests you. Thanks for viewing!
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My Process
First I familiarize myself with the business. I internalize the company's values, goals, and audience to get an idea of the business's personality.
Then I research their audience and their industry to understand what their audience wants.
I choose fonts, colors, patterns and textures to present to my client that align with the voice the business wants to have.
Once the basic elements are set in place, I start to sketch or organize visually concepts for whichever graphics I have been tasked to create.
I deliver my concepts to the client and any revisions take place at this step. Upon final approval of the design I deliver to my client a design that meticulously showcases the businesses personality and reaches the heart of their target audience.
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After I have a solid foundation of information I turn to my design knowledge to plan how I can represent the business visually.
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Case Studies
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Nix Glam
Beauty
I had been doing my usual free website reviews on Facebook and after talking with this business owner we eventually got to work together. I had no idea of the benefit this project would bring.
PREVIEW
The client requested a complete rebranding to enhance the professional look of her business. We started by working on the internal coloring and fonts. After receiving her feedback on my design questionnaire and doing some of my own research, I presented her with some options. She was ecstatic about the final logo design and couldn't stop gushing about it, which made me over the moon. But, in reality, our work was far from done.
Initial
The Dive Deeper
Some time passed and my client wanted me to work on her website. We were talking about her brand’s voice and she said “I want my brand to represent where I am from because my products are flavored of the Caribbean”.
Now I saw the deep importance of asking the right questions and solidifying internal marketing questions before even starting a design. This logo had nothing to do with the Caribbean so I redid her logo.
The Logo & Everything Before
We re-curated her whole branding starting from the colors and fonts and eventually redoing the logo. I loved the Kaelia font for her logo & branding because the arches in the characters reminded me of the arched buildings common in the Caribbean. The brand colors are meant to represent the colors close to the end of the sunset.
Conclusion
This is my favorite design project I’ve worked on because it challenged me to truly improve my design skills especially because I created multiple forms of visuals. NixGlam Beauty saw an increase in brand awareness and likeability after this rebranding. Her customers were very pleased with the new simple style of her branding.
Her online appearance
Since the logo was completed I got the opportunity to photograph all of her cosmetics for her website and then created the website design. We wanted her website to be a splash of color and a peek inside the Caribbean.
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Jalai & Co
I. Introduction
Jalai and Co is a recurring client who approached me with a design request to create two social media flyers. The flyers were meant to announce the relocation of her storefront to a mall and to advertise a model call. My client provided me with creative freedom, giving no specific design examples.
II. Background
Previously, I had designed branding elements for Jalai and Co, including her logo, colors, and fonts. The new social media flyers incorporated these elements to maintain consistency and brand recognition.
III. Process
To start the design process, I conducted research on design concepts and sketched out my initial ideas. For the relocation flyer, I came up with the concept to replace the "O" in "Opening" with a location pin and stacked all the information from top to bottom to create a clean and organized look. For the model call flyer, I focused on highlighting the important text and showcased an image of my client modeling one of her outfits.
Using Adobe Illustrator, I developed the initial designs for both flyers. After reviewing and making some minor revisions, my client was thrilled with the concepts I presented.
IV. Results
The social media flyers were posted on my client's Facebook and Instagram pages, receiving positive feedback and engagement. The model call flyer generated over 20 shares on Facebook and brought in numerous applications for models. This solved my client's problem of having to model her clothes and run her business simultaneously.
V. Conclusion
Overall, the social media flyers were a successful project for Jalai and Co. The design concepts were well-received by my client and achieved the intended purpose of promoting her store relocation and model call. I'm proud of the results.
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My Secret
Recipe
For a while, I did free website reviews on Facebook. After reviewing this business's appearance and providing them with a visual representation of changes that would make their branding more user-friendly, they tasked me with rebranding their look. The goal was to create a simple, timeless style that would appeal to My Secret Recipe's audience.
Preliminary
I did my color and font research, and based on my client's preferences, I chose these colors and fonts. They represent the different feelings associated with the brand. The fonts all balance each other out and give a warm and personal touch with the characters' curls and little details but are also professional. Something that would appeal to busy working moms and business professionals in need of some good food.
The First Concept
This was the initial idea I developed for this business's logo. The aim was to reference popular cooking tools but 'hide' these elements within the design. Unfortunately, my client strongly disliked this concept, leaving me feeling confused and somewhat stuck since I believed I was on the right track. As a result, we went through several revisions and explored various logo concepts.
Working toward the final product
After taking my client's feedback to heart and conducting extensive research on her brand values, I sketched out my ideas and created these logotypes. My client fell in love with them. I thought of a server and flipped it upside down, while the business name represents the food, and a couple of cooking elements are incorporated into the name. These were my client's exact words: 'It's exactly what I didn't know I wanted until I saw it! I absolutely love it!' I felt completely relieved.
My Thoughts
This project was the most challenging one I have undertaken so far in my design career. I learned several valuable lessons, such as the importance of understanding the business in creating a design that truly reflects its voice. Additionally, I realized how crucial it is to establish detailed policies for a successful business relationship. After completing our project, I created an envelope mockup that my client shared on her Instagram. Her customers were impressed and started texting her, saying 'Are these your new envelopes? They look amazing!' Knowing that even through a mockup, I was able to speak to her audience visually, was a great compliment. I am grateful to have had this client, as she helped me grow as a designer.
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Artistically
Modern
I. Introduction
I met Verna, the owner of Artistically Modern, through word of mouth. At the time, she was establishing her home decor storefront and needed help creating a cohesive, elegant, and professional look for her branding.
II. Background
Before working with me, Verna had been selling her products out of her home and had not yet established a set of colors or fonts for her branding. As she was not very tech-savvy, my design expertise was able to help her elevate her marketing efforts.
Old Marketing
Materials
III. Process
To begin the design process, I first considered Artistically Modern's business voice and brand personality. Using this information, I developed a color scheme and font collection that accurately represented Verna's brand.
From there, I worked on a variety of design projects for Artistically Modern, including logo creation, email newsletters, business cards, price tags, and thank-you cards. Throughout the design process, I ensured that all of the design elements were cohesive and aligned with the overall branding vision.
IV. Results
Verna has received numerous compliments from customers who have visited her store and admired the work I created for her. The cohesive and professional branding has helped to establish Artistically Modern as a reputable and trustworthy business within the home decor industry.
V. Conclusion
Working with Artistically Modern was a successful project that allowed me to showcase my design skills and help Verna establish a cohesive and elegant brand for her storefront. The design work I provided has helped to elevate her marketing efforts and attract new customers to her business.
Designs I created.
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DBK Media Company
I. Introduction
In 2021, I started my own graphic design business and went through a long journey to create a branding look that truly represents who I am, my values, and my personality. In this case study, I will share the process of developing my brand's look and how it has helped me attract new clients and engage with my audience.
II. Background
Initially, I chose colors for my branding because I liked them, but over time, I realized the importance of using colors that represent me and my personality. I chose orange to represent friendliness, pink for femininity and playfulness, and electric flamingo for creativity. Similarly, I chose fonts that align with my personality, including a bold and playful serif, a bubbly and modern sans serif, and a script font that resembles my handwriting.
Original concepts
V. Conclusion
Creating a cohesive and representative branding look was a crucial step in establishing my graphic design business. It has helped me connect with my audience and attract new clients who share my values and appreciate my design expertise. I am proud of the work I have done to develop my brand's look.
III. Process
To create a logo that represented me and my business, I created a logomark that features my initials, "K" for Kaliyah, morphing into a heart to represent my love for design and the business community. I also developed a brand mission and vision statement that reflects my goals and values as a graphic designer.
IV. Results
Since rebranding, I have seen a growth in client inquiries and engagement. My new branding look truly represents the purpose of my business and aligns with my target audience, which has helped me attract new clients who value the high-quality custom-made graphic design solutions that I provide. My brand's look also helps me stand out in a crowded market and positions me as a trusted source of information about visual design.
